Introduction
La Frenz Winery, on the prestigious Naramata Bench, represents a pinnacle of viticultural achievement in Penticton. Founded by Jeff and Niva Martin in 1999, this winery has consistently been recognized for its excellence, securing multiple national and international awards over the years. The Martins, with a vision carved from their experiences in Napa Valley, have dedicated themselves to producing wines that resonate with the unique terroir of their adopted home.
A Heritage of Excellence
La Frenz has grown from humble beginnings to become a leader in the Canadian wine industry, honoured as the #1 Small Winery of the Year and the #2 Winery of the Year at the 2021 WineAlign National Wine Awards. This recognition is a culmination of years of meticulous vineyard management and innovative winemaking. The Martins’ approach blends traditional techniques with modern innovations, ensuring each bottle reflects the essence of its origins.
Vineyard Mastery
The winery manages 62 acres spread across six strategically located vineyards, with five on Naramata Bench and one on the hotter Golden Mile. Each vineyard is planted with varietals specifically chosen to suit the microclimates and soil types unique to each location. For instance, Desperation Hill Vineyard is renowned for its Pinot Noir, grown on a mix of sandy loam and clay, benefiting from large diurnal temperature variations which are crucial for developing the grape’s complex profile.
The Tasting Experience
Visitors to La Frenz can enjoy a range of tasting experiences designed to educate and enchant. The modern tasting room offers a stunning view of the vineyards, where guests can indulge in seated tastings or more casual bar-style samplings. The tasting sessions are complemented by knowledgeable staff who provide insights into the winemaking process and the specific profiles of each wine. The winery also offers a customizable wine club, delivering their esteemed wines right to members' doorsteps.
Sustainable Practices
Sustainability is a core tenet at La Frenz, with each vineyard managed to enhance soil health and vine vitality. The Martins' philosophy extends beyond the vine to include community and environmental stewardship. They employ advanced canopy management techniques to ensure optimal fruit quality and take significant measures to protect and nurture the local ecosystem.
La Frenz Winery not only captures the essence of Penticton's wine culture but also sets a benchmark for others to aspire to. Through dedication to quality, respect for nature, and a deep connection to their land, the Martins continue to foster a legacy that will endure for generations.
